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Asunción · ParaguayNew collection every Thursday

Woman with black top and cream pants walking along a tree-lined path
Woman in red leather boots in the afternoon sun, against a warm wall

Season 07

Pieces by independent designers from studios across the region — selected one by one and available only in small numbers.

See the lookbook ↓

Lookbook T·07

LOOK 01
Look 01: pastel jacket with white top and black leggings, downtown street
Designer jacket + MORADA basics
LOOK 02
Look 02: sand blazer with ecru pants and hat, sitting on a bench in the sun
Signature tailoring, summer line
LOOK 03
Look 03: black outfit with a pink jacket on the shoulder on a colonial street
Statement bag, limited edition
LOOK 04
Look 04: camel coat over olive green dress in front of a dark gate
Designer coat, limited edition
LOOK 05
Look 05: total black with Prince of Wales jacket on the shoulder, urban portrait
MORADA basics + designer jacket
LOOK 06
Look 06: miniskirt with black tights and gray coat on the shoulders, city sidewalk
Designer skirt and coat

Found a look you like? Send us the look number and we will check the size and availability.

We curate selectively. Five signatures, no filler.

We don't sell boring basics. Well… yes, but our basics.

— The T-shirt you wear three times a week deserves good design too.

Editorial portrait of the founder and curator of MORADA
Founder and curator · MORADA

The selection

MORADA begins with a small, personal selection. Every piece is chosen for real life: the office, a Sunday barbecue or a Friday night date.

There are no endless rails here. A piece enters the store only when it fits the brand’s point of view and the customer who may already be waiting for it.

“Getting dressed should not feel like a chore. It should be the best moment of your morning.”

Woman with pied-de-poule blazer in front of a wrought iron gate, warm afternoon light

Opening hours

Monday to Friday — 9:00 a.m. to 7:00 p.m.
Saturdays — 9:00 a.m. to 1:30 p.m.
On new-collection Thursdays we open at 8:30. Come early.

Location

Avenida Pasarela 000
Barrio La Arboleda, Asunción
Parking directly in front of the store.

Instagram

@morada_pasarela
News, sizes and launches every week.

Orders by WhatsApp

+595 000 000 000
Stock inquiries and reservations.

Changes without drama

30 days with label
Not quite right? Exchange it without having to explain. Seriously, no questions asked.

Be the first to know

Every Wednesday evening we show you what arrives on Thursday — with photos, sizes and zero spam.

Prefer to chat? WhatsApp: +595 000 000 000

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